Categories Overseen Up is down? Post author By Reeves Little Post date December 7, 2009 No Comments on Up is down? Up & Up is Target’s new generic brand. I find, however, I can’t stop looking at the logo upside down as Down & Down. Does that make me a pessimist? Tags Overseen ← OMG: teh most adorbz kittee evR! → You can’t go wrong with Beaker Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment.