Crowd-sourced music video

You can either treat your fans as a necessary evil, or you can embrace them. The Japanese band Sour went one step further and made their fans the stars of their latest music video.

The concept: ask your fans to do specific actions in front of their web cams, then assemble the individual actions into a complex dance involving people from around the world.

The result:

SOUR / 日々の音色 (Hibi no Neiro) MV from Magico Nakamura on Vimeo.