Was feeling nostalgic, so dug up some old school viral.
Old Spice has made me happy by making joyfully odd / oddly joyful commercials. I now plan to reward them buy buying some Old Spice body wash irrespective of actual need.
You’ve probably seen the sexy man who makes us all look bad (yep, he’s on a horse). For their latest set they commissioned Tim and Eric and received some screamy goodness in return.
Literally speaking…
But I didn’t mean to sound like a jerk
This morning I rushed to catch the elevator up from the parking garage and as I stepped in I said “thanks” to the woman holding the door for me.
Turns out, however, that I reflexively said “thanks” only to realize, after I got in the elevator, that her hand was nowhere near the open button. She had seen me coming and made no effort to hold the lift for me.
How sad is it that the other person got caught doing a dick move and I feel bad for coming across as passive aggressive?
Do I really need to be notified now?
WT?F (What the? Friday)
Principle Skeleton by Graham Annable
Say you make consumer broadband routers and you’re looking for a new revenue stream. Your customers expect you to spend money upgrading the firmware for their routers, but you’ve already taken money from them… they’ve paid already.
Don’t despair, there definitely are ways to squeeze more money out of your unsuspecting clients. For example: in your next router firmware update add a new feature that directs all mis-typed URLs to your own search page. Bingo! You get a brand new pipeline of money from all those paid search results and your customers will never know what hit them. Heck, they’ll probably think it’s spyware on their computers and spend a bunch of time trying to track down the bad bits and never even blame you!
Some tips:
- Call it an “advanced” feature – Novice users will never touch anything labeled advanced for fear that they’ll break something important. You can rest easy knowing that you’ll be able to keep raking in the revenue for years to come.
- Turn in on by default in your next upgrade – People can’t turn off something they don’t know is there. And how are they going to know it’s there? Dig through all the menus to see what’s changed? I don’t think so. They’re not going to find it in the printed manual you gave them either… because you don’t give out printed manuals anymore.
- Throw in some security language – Who doesn’t want Anti-Phishing features? Protection from identity thieves? Of course people want that, the net is a scary place and if you turn off security on your router pedophiles will move into your basement, eat your last Oreo and leave the lid off the toothpaste.
One final tip: don’t name your search site “dlinksearch.com”, it will shorten the time it takes for your customers to figure out that it’s D-Link who is being a dick and stealing traffic. If you make it too easy for them to figure out who’s stealing the traffic, but hard for them to figure out how to turn them off they’ll get pissed off and make blog posts telling their friends not to buy your hardware (yes, I’m looking at you, D-Link).
But, hey, no big deal, right? They’ve already paid money for your router. Once you’ve made the sale the existing customers are just a drag on your revenue. You can make it up in volume.
Great software: Multi-Monitor Wallpaper
Two monitors are great for productivity, but aesthetics are important too. Who wants to stare at the same picture on both desktops? No one, that’s who.
The NVidia display control panel that came with Vista allowed me to set a unique image for each monitor. But fie, Windows 7 hasn’t caught up yet and I was stuck staring at the same image, duplicated on both monitors. Well thanks to Arian Kulp’s Multi-Monitor Wallpaper code sample I’m no longer annoyed by my desktop. No longer do I see sameness, I instead have a beautiful view of Killary Bay.
Gran Tourismo, Playstation’s ultimate driving simulation game (some argue it’s the best on any platform), has announced a feature that bridges the gap between video games and track days.
Back in the good old days, when Mike and I used to have “racing budget”, we practiced driving Laguna Seca on the PS2 with Gran Tourismo, then went and drove the track for real. If we did it now, however, we could take it one step farther by bringing the results of our track day back home and reviewing them on the new version of Gran Tourismo.
Here’s how it works: while at your track day you record your lap times and lines using GPS and “CAN”. When you return home you put the data on a USB stick and plug it into your PS3. You can replay the data by watching your run around the track or use the data as a ghost and race against yourself to improve your lines or see how you would fare against, say, an F1 car (spoiler alert: not very well).
What type of data logger hardware you need isn’t terribly clear in the press release, it just says you need log CAN data. As for tracks, I think it’s a safe assumption that the feature will be limited to the tracks already part of the software.