Target audience: five-year-olds in control of the family’s travel budget

The clever folks at the Cumbria board of tourism have come up with a novel plan to get “the YouTube generation” connect with the Poetry of William Wordsworth.

This year marks the 200th anniversary of Wordsworth’s poem “I Wandered Lonely As A Cloud “, a work apparently inspired by the beauty of the Cumbria Lake District.  To honor the anniversary the board of tourism has graciously given the poem a dust-off.. “to help the next generation of Lake District visitors connect with his work.”

And just how do you help the next generation connect with Wordsworth poetry?  Well, it’s plainly obvious, you turn it into a rap… performed by a guy in a squirrel suit.

You have to give them points for creativity… but marketing acumen? I’m not convinced your average Barney fan is really going to be making travel plans.