You will buy an iPhone!

Reading Trina’s story of how she went out and bought an iPhone, a product she originally dismissed, got me thinking again about how much of a marketing and branding genius Steve Jobs really is.  Apple creates great products with slick interfaces and wonderful customer experience.  The key, however, is how their products are not just tools… they are fashion.  Jobs et al have a commanding grip on the minds of the young and hip.

And then I opened up Photoshop…

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