BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to
sample a new discount item, Wal-Mart's own brand of wine. The world's
largest retail chain is teaming up with E&J Gallo Winery of Modesto,
Calif., to produce the spirits at an affordable price; in the $6-8
range. While wine connoisseurs may not be inclined to throw a bottle
of Wal-Mart brand wine into their shopping carts, there is a market
for  cheap wine,said Kathy Micken, professor of marketing at Roger
Williams University in Bristol, R.I., "There is wine in a box that
people are willing to buy," she said. "The right name is important."

The top 15 suggested names for Wal-Mart Wine:

 15. Box O' Grapes
 14. Chateau Traileur Doublewide
 13. White Trashfindel
 12. Big Red Gulp
 11. Grape Expectations
 10. Domaine Wal-Mart "Merde du Pays"
  9.  NASCARbernet
  8.  Chef Boyardeaux
  7.  Peanut Noir
  6.  Blue Light Special Nun
  5.  Chateau des Moines
  4.  Martha Stewart's Sour Grapes
  3.  I Can't Believe It's Not Vinegar!
  2.  World Championship Wriesling

and the number 1 name for Wal-Mart Wine

1. Nasti Spumante