I think it was pure voodo, but I have dasBlog 2.0 installed now.  I hope it sticks.

Now, off to copy all my content back, migrate my modified page layout, ...

The web, the ultimate tool for the generation and dissemination of irony, hasn't lost it's touch.  A recent post by a Google employee intended to illustrate how advertising can be used for issue management created a bit of... you guessed it... an issue.  While I'm sure the movie was not a target but provided Lauren Turner with a great segue into a pertinent topic,  the blogstorm which resulted highlights an important point: when blogging on a corporate site... just how much can you say?

When we were ramping up to do the Windows Live Hotmail beta we knew that in addition to the private beta tester forum we wanted to have a public mechanism for putting out the good word about our new baby.  The Hotmail team blog was a "grassroots" effort, driven by the line-level employees and not by our PR department and, as a result, we needed to make it clear to the powers-that-be that we had our act together and weren't going to post something which would prove embarrassing.  To smooth the way I wrote up a guide to communicating with the outside world which covered newsgroups, dealing with press calls and, of course, blogging. 

Personal blogs are just that, personal blogs.  Everyone puts the requisite disclaimer on their blog ("the opinions expressed here... blah blah blah") but it's pretty much accepted that unless you have a company logo emblazoned at the top of your page there is no other source for the drivel contained within.  There's no need to set up regulations for your own blog.

If, however, you're planning on starting a blog for your team, product or whatever you must set up some guidelines, there's no way around it.  If your company already has a policy on blogging, start there, it will provide a great framework for your new rules.  There are also a ton of great blogging guidelines blog posts on the web.  In the fallout of the Google's Sicko-gate Matt Cutts wrote a good Company Blogging 101 post with great tips for corporate bloggers.  The article well written and broken into easily digestible sections. If you blog on a site for your employer (or a site which is identified with a work project) I highly recommend you read Matt's post and figure out how you can work the salient points into your own policy or mental framework.

So, back to my original question: how much can you say on a company-sponsored blog?  The answer: as much as you like... but you have to establish the bounds well in advance.  Corporate America is starting to realize the value of blogging as a tool for customer relations, PR, advertising and more but many companies are still quite shy when it comes to taking the plunge.  Creating a solid set of posting guidelines will keep your boss and PR firm happy (and keeping your team blog on the net will make your customers happy).

Link: http://www.mattcutts.com/blog/company-blogging-101/

Web pages are complicated.  People want to share their life stories and pictures, but learning HTML is hard (ask Trina).  So the world of blogging was born. 

Blog software has made it very easy to set up and maintain your content, whether it be a running account of how all your cat's hairballs look like past presidents, or something much, much less significant.  Blogs do, however, have the problem that they often get abandoned for great lengths of time (Dick's blog comes to mind :D).

So, what's today's generation of zero-attention-span kids to do?  Sign up for twitter, of course.

Twitter is, Don MacAskill appropriately called it, a service for microblogging.  It's optimized for very short, simple posts.  It will even prompt you periodically via SMS or IM to find out what you're doing.  After a quick setup you can add your mobile phone number and Twitter will send you an SMS every 24 hours if you haven't updated (a reply to the SMS will post right to your twitter log).  You can also add twitter as an IM buddy if you're using the right service.

It's a fascinating little toy, with all the needed components to make it entertaining for all of about a week (friends lists, ease of use and cool little widgets to add to your other web pages).  For me, however, the signal to noise ratio is way too high to be useful.  There is a public timeline which is sure to get crowded with legitimate and illegitimate spam (when I checked there were two posts within minutes from BBC sports) and switching to a private timeline will require a set of friends as exhibitionistic as yourself.

Still... entertaining enough to play with for a while... though I won't be able to afford to have the SMS notifications turned on (the closest local text is the UK).

I've found that without an RSS reader I don't get around to checking out my friend's pages, so I need to get myself a reader and am now going to make a concerted effort to find one that fits my needs. Throughout this process I'll keep you updated with my impressions of the various clients I try out. Note that I may end up finding a great client and/or get bored before I can try out every client out there, so don't be disappointed if I peter out.

So, what are my criteria?

Must Have:

• Offline Reading - I tend to live most of my life on my laptop and if I can't take care of some of the reading while on an airplane or sitting in a waiting room it won't work for me.
• Comments API - The original post is not all of the interesting content related to a post, I need to be able to read the comments on my blog and the blogs of my friends without having to navigate to the blog and dig down to the comments page.
• Windows application - I use Windows, if it runs on another platform it obviously won't work for me (and please don't start any religious Mac vs. Windows vs. Linux discussions with me, I can't be bothered).

Like to Have:

• Saved Searches - When part of my feed base relates to work it's great to have a "feed" which is a view of all posts which contain a particular keyword (e.g. Hotmail).
• Outlook Hotkeys - I use keyboard shortcuts in Outlook to speed up reading of messages. If my RSS reader were to use the same keys I'd be able to quickly mark things read, delete and forward posts without having to learn a new set of keys (which would potentially get confused with other applications).

I've started an initial list of readers with my main requirements: http://www.little.org/tips/rssreaders.htm. If you have an app you really like, please let me know.

I'm working on catching up to my friends, it appears that a blog is a required element. Close eyes, lift foot, lean forward...